Managing communication during change

What does communication have to do with software development?  Well, a lot.  What does communication have to do with running a successful company?  Everything.  So what do you do when major changes are being put in place at a company and you have a critical communication to send to clients?  This is a challenging situation, especially when those doing the communicating may be new to their roles.  When a communication is sent to clients of a sensitive nature, man it's important to get the message right, if this doesn't happen, irrevocable damage may be done or at the least, significant extra hassle created.

I've recently seen a situation where significant extra hassle was created :)  Big shock right?  Well, my conclusion from all this is, make sure EVERYONE that needs to be consulted on a given communication is, especially when people are in new roles and may not fully understand the products they're responsible for.